How Bose And Airpods Can Help Modernize Hearing Aids
Headphone and speaker company Bose will start selling SoundControl hearing aids directly to customers. They’ll cost $850 a pair and come with a phone app. This might sound like an expensive product, but, in fact, the concept is quite radical. First, $850 is dirt cheap in terms of hearing aids. Second, hearing aids must usually be bought via a doctor. The result is that many users stick with the basics and work around their shortcomings....